Mobility can help companies leverage contextual data to reach out to their customers more effectively.
Mobile technologies today have untethered businesses from their fixed location, unlocked immense value, and unleashed solutions to further help businesses. Enterprises are at the cusp of realizing the immense potential of mobility. However, companies encounter challenges in their journey to unlock the opportunities offered by mobile devices.
Challenges and opportunities
Create new mobile-driven business processes: The adoption of smartphones has reached even the traditionally non-mobile sections of the workforce. With the disappearance of the business / consumer divide in terms of adoption of technologies, companies are increasingly forced to revamp their business processes, in order to realize the potential benefits of mobiles. These new business processes are centered on the concept of mobility, which involve technologies such as cloud and analytics, and use context-driven and location-aware data to influence the way companies function.
Define new business models for mobile implementation: The speed of change within mobile technologies, combined with multiplicity of platforms and releases, has stretched the resources of companies. Mobility today offers newer business streams, but managing mobile implementation has become a much more complex affair. Companies need to look beyond the models they have been using to manage their IT and look for mobility-specific business models such as on-demand provisioning, pay-per-use pricing, and the ‘free+premium’ model for app usage.
IT policies vs. smartphone app explosion: The availability of sleeker, better-equipped phones in the market are throwing the traditional IT policies in the backseat. Companies are facing tremendous pressures from their employees for better devices, or worse still, to adopt a ‘bring your own device’ policy. The implications of such policies for security are tremendous. These pressures add complexity to management of apps and devices for companies.